Build Your Brand With Social Media!
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question…
How can I make social media work for me
THE AUTHOR AT A GLANCE
“I am an Author, Speaker, Investor and the CEO/Founder of SEO & Social Media Firm: Fuel Online. Blessed to be doing something I love and am passionate about since 1997. I Aim to inspire and motivate people on a daily basis as well as to educate.”
CEO and President of Fuel Online, Scott Levy has been specializing in Internet marketing for over 15 years and is considered by many to be the absolute authority in the industry. Having pioneered many of the techniques and discovery over the years, he is a respected speaker and consultant. His writing can be read in Forbes, Entrepreneur Magazine, CNN, and other top notch publications. He lives in Nashville, TN.
WHAT TO EXPECT FROM “TWEET NAKED”
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element.
Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms.
Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers. Tweet Naked not only covers advanced Twitter strategy but social media strategy that applies to all social media platforms as well.